Project Description

ITW ProBrands wanted to stress the breadth of its global product reach using the tag line “1 Company, 5 Brands, 3 Markets.”

Thus Leinicke Group created market specific brochures with a “family” look similar to the ITW corporate brochure. Multiple products from each of ITW Pro Brands’ 5 brands were featured. Color icons were designed to provide the reader with a quick reference to areas of use and applications.