Project Description

To extend their new advertising program, It’s Better Out Here, PBI Gordon asked Leinicke Group to create an online video that mirrors their existing print ads.

The new It’s Better Out Here video utilizes the same still photos that appear in the ads. Slow image pans and fades add motion and animated text provides additional interest.

PBI Gordon’s market for this line of products is the rural homeowner and farmer who owns acreage and purchases pasture and lawn care products in bulk.