Project Description

Leinicke Group worked closely with Missouri Meerschaum to redesign and add functionality to its consumer-based e-commerce website

Branding in this consumer-based site is laser-focused on its niche market of corn cob pipe smoking enthusiasts.

Customer lifestyles and leisure activities were researched then graphically integrated into the site structure. The heavy slab-serif text, warm wood tones, and nostalgic logo redesign work together for a rustic, natural appearance.

Comprehensive descriptions and dimensions of each pipe, along with photos, are included with each product to satisfy today’s shoppers’ hunger for detail. Additionally, real product reviews are on the site to authenticate customer satisfaction.