Project Description

Missouri Meerschaum Company was founded in 1869, and its logo has remained intact for almost all of those 148 years.

Leinicke Group brought the company forward in time by a century and a half by updating their logo design. To preserve the integrity of the long-standing design, we maintained a similar font. To bring it up to date we italicized the type and put it on an angle, giving it more energy. To create a cohesive design, we used 1800s era flourishes to connect the company’s name with its tagline.