Project, Inc. – a 501(c)3 sheltered workshop for adults with intellectual and developmental disabilities – has successfully conducted a transformative social mission within a custom hand work business model for over 60 years.
Leinicke Group was asked to create an integrated marketing campaign to successfully communicate this dual objective to potential clients and donors alike through its website, e-marketing, mission brochure, and product/services brochure.
To meet Project, Inc.’s goal, Leinicke Group created a Mission Video to tell the story of how lives of adults with developmental and intellectual disabilities are transformed through the dignified employment and positive social interaction they experience at Project, Inc. Then Leinicke Group created the Project, Inc. website to reach online visitors and added the mission video to the home page to increase its effectiveness.
A brochure was created to highlight one of the many poignant stories that can be found at Project, Inc. for potential donors. A companion product/services brochure was then created to spotlight the custom hand work available from Project, Inc.
All online and print communication tools speak with a common voice and graphics to effectively promote the brand for this worth non-profit organization.