Project, Inc. 60th Anniversary

/Project, Inc. 60th Anniversary
Project, Inc. 60th Anniversary2018-10-29T16:13:13+00:00

Project Description

Project, Inc. – a 501(c)3 organization with a combined social and business mission to transform the lives of St. Louis area adults with intellectual and developmental disabilities – asked Leinicke Group to create its 60th Birthday Party Marketing Campaign for donors to attend at The Pageant in the University City Loop.
Leinicke Group created not just a party for Project, Inc. This branded fundraising event featured 3 bands, a dance troupe, a silent auction, mystery boxes, catered hors d’oeuvres, and online ticket purchase and registration. The tasks fulfilled by Leinicke Group for this campaign to potential donors included:
  • Theme design
  • Logo enhancement
  • Separate event website
  • Print invitations
  • Three full-color magazine ads
  • Looping video during the event
  • Five 6 ft x 3 ft marquee posters for The Pageant
  • Social media marketing
  • E-marketing, and
  • Online bidding for each of 12 premier auction items
As a result, Project Inc’s 60th Birthday event was the largest single fundraiser in the history of the organization, surpassing its financial goals by almost 50%!