Project Description

A 30-second TV commercial was created by Leinicke Group for First National Bank of St. Louis (now Central Bank of St. Louis) to promote the bank’s “U Save First” program. This assignment included concept, scriptwriting, talent coordination, creative direction, location videography with perspective shots, audio voiceover recording and editing, video editing, and media traffic management. The success of the commercial allowed it to run for a period of 10 months with periodic revisions to accommodate new bank offers.