HTTP vs HTTPS – What’s the Difference?
Connie Leinicke 2018-05-01T08:42:57+00:00As web users, we see it everyday and we generally ignore it. The acronyms “http” or “https” appear in the browser window with the url, or website name, for all [...]
Writing for Online Readers
Connie Leinicke 2018-04-06T14:34:15+00:00Today’s online readers merely scan web pages and blogs to find interesting content. No matter how riveting the web copy, visitors aren’t going to read the whole page unless something [...]
Size Matters When Planning Marketing Projects
Connie Leinicke 2018-02-26T14:28:46+00:00When it comes to measurements, we have a tendency to speak in general terms. Bad idea in construction AND in marketing. Here’s why speaking in generalities when planning marketing projects can be [...]
Graphic Design Principles for Marketing
Connie Leinicke 2018-02-26T13:19:24+00:00Effective design for marketing relies on good composition where all the elements work together. Rounding up all the components for your design is step one in creating marketing materials. [...]
Understanding Google Search Results
Connie Leinicke 2018-02-26T13:57:02+00:00What is all this information in my Google Search Results? Google, the undisputed king of internet search engines, wants to provide plenty of search results. They have run your search [...]
If Christmas Decorations Could Talk
Connie Leinicke 2017-12-18T10:17:16+00:00It's that magical time of year for children, adults...and decorations? See what we mean in our short holiday video If Christmas Decorations Could Talk.
Best Practices for Successful Email Campaigns
Connie Leinicke 2018-02-19T14:44:59+00:00B2C and B2B email campaigns continue to be an extremely effective way to reach customers. But their effectiveness greatly depends on your ability to follow email marketing best practices. Step [...]
Landscape Solutions for B2B Brochure
Connie Leinicke 2018-02-26T13:57:37+00:00To support the new IQ 2.0 Car Wash System manufactured by D&S Car Wash Equipment Co., Leinicke Group created a 20-page B2B brochure aimed at potential car wash owners, convenience [...]
(Good) Content is Critical
Connie Leinicke 2018-02-19T14:46:08+00:00Your website's content is extremely important and is a critical factor in showing up in search engine results. Not just content, but good content. Google, the web’s #1 search engine, [...]
Graphic File Extension Confusion
Connie Leinicke 2017-08-10T09:18:53+00:00Confused by all the different image and graphic file extensions you receive? And even more confused by when and where to use them, and which to use for what? Here [...]