Don’t Use “Click Here” for Hyperlinks
Connie Leinicke2018-10-29T10:14:39+00:00The days of “click here” for hyperlinks are gone. Sure, they gave us direction on how to use a link back in the day, but continuing to use “click here” [...]
Emphasis on Visuals in 2019 Marketing
Connie Leinicke2018-10-01T11:31:05+00:00Intriguing visuals, animations, and videos will become more important in your marketing efforts than ever before. To capture the attention of web surfers and online information seekers, you will need [...]
Website Planning Checklist
Connie Leinicke2018-09-05T08:50:51+00:00Are you in the beginning stages of planning the design or redesign of your company’s website? It is a daunting task for sure. There are so many details and so [...]
Tips for Effective Outdoor Sign Design
Connie Leinicke2018-07-31T16:28:26+00:00Outdoor sign design is simple, or at least it should look simple. There is certainly a need for creativity, but to be effective it still needs to adhere to basic [...]
Tactical Thinking and Good Design for Trade Show Booth Impact
Connie Leinicke2018-07-03T10:43:55+00:00Portable trade show booth displays are popular with many companies that have limited floor space at trade shows. Renting a 10 x 10 foot booth, for example, leaves little space [...]
HTTP vs HTTPS – What’s the Difference?
Connie Leinicke2018-05-01T08:42:57+00:00As web users, we see it everyday and we generally ignore it. The acronyms “http” or “https” appear in the browser window with the url, or website name, for all [...]
Writing for Online Readers
Connie Leinicke2018-04-06T14:34:15+00:00Today’s online readers merely scan web pages and blogs to find interesting content. No matter how riveting the web copy, visitors aren’t going to read the whole page unless something [...]
Size Matters When Planning Marketing Projects
Connie Leinicke2018-02-26T14:28:46+00:00When it comes to measurements, we have a tendency to speak in general terms. Bad idea in construction AND in marketing. Here’s why speaking in generalities when planning marketing projects can be [...]
Graphic Design Principles for Marketing
Connie Leinicke2018-02-26T13:19:24+00:00Effective design for marketing relies on good composition where all the elements work together. Rounding up all the components for your design is step one in creating marketing materials. [...]
Understanding Google Search Results
Connie Leinicke2018-02-26T13:57:02+00:00What is all this information in my Google Search Results? Google, the undisputed king of internet search engines, wants to provide plenty of search results. They have run your search [...]