Video Marketing – A Powerful Tool for Product Sales and Support
Video messaging is absolutely everywhere. On television, your computer, your cell phone, on websites, on social media – and even at the gas pump, the grocery store, and your [...]
Achieve Your Sales & Customer Service Goals with Video Marketing
With online video views increasing each year, retailers are effectively utilizing how-to videos as a supplement to sales strategies and customer service efforts. RUTLAND Products, a leader in North [...]
Trick or Treat! What’s YOUR Favorite Halloween Candy?
Americans purchase nearly 600 million pounds of candy a year for Halloween. A Google search reveals too that an incredible 90 million pounds of chocolate candy is sold during [...]
Integrated Marketing – Welcome to “INDUSTRETAIL”!
“Industretail” is a term Leinicke Group has used for years – ever since we began to transform our clients' industrial product lines into consumer-pleasing packaging to open up previously [...]
Success Story – Express Chem LLC and New MYCO Branding
Express Chem LLC, marketer of industrial chemical products to contractors across the United States and Canada, has responded to the tremendous need for additional sanitizing products in today’s consumer [...]
Missouri Meerschaum Success Story
Missouri Meerschaum, the world’s leading producer of corn cob pipes for over 150 years, recently asked Leinicke Group to create a new patriotic look for its B2C in-store pipe [...]
Integrated Marketing: Delivering Your Message in Multiple Media Platforms
When developing a new marketing, branding, or image campaign, it's important to deliver your message across as many media platforms as possible to penetrate your core target market. More [...]
How COVID-19 Has Changed the Way We Work
Like businesses all over the world, Leinicke Group has been affected by the COVID-19 pandemic. The way we do business - both working with and for our clients, as well [...]
Why Manufacturers Should Consider Including E-Commerce as Part of Their Websites
When building/updating a manufacturing company's website, the question of including e-commerce capabilities needs serious consideration. Manufacturers that sell their products through a network of retailers are rightfully concerned about protecting [...]
Short Publication Deadline + Multiple Content Formats = On-Time Delivery by Leinicke Group, Inc.
The City of Arnold, Missouri, was the first city in the State of Missouri to be designated as an Age-Friendly Community by the American Association of Retired Persons (AARP) [...]