The new year is a great time to reflect, but an even more important time to analyze. Reviewing your key website analytics should happen every month. But your annual analytics [...]
The days of “click here” for hyperlinks are gone. Sure, they gave us direction on how to use a link back in the day, but continuing to use “click here” [...]
Intriguing visuals, animations, and videos will become more important in your marketing efforts than ever before. To capture the attention of web surfers and online information seekers, you will need [...]
Are you in the beginning stages of planning the design or redesign of your company’s website? It is a daunting task for sure. There are so many details and so [...]
Outdoor sign design is simple, or at least it should look simple. There is certainly a need for creativity, but to be effective it still needs to adhere to basic [...]
Portable trade show booth displays are popular with many companies that have limited floor space at trade shows. Renting a 10 x 10 foot booth, for example, leaves little space [...]
As web users, we see it everyday and we generally ignore it. The acronyms “http” or “https” appear in the browser window with the url, or website name, for all [...]
Today’s online readers merely scan web pages and blogs to find interesting content. No matter how riveting the web copy, visitors aren’t going to read the whole page unless something [...]
When it comes to measurements, we have a tendency to speak in general terms. Bad idea in construction AND in marketing. Here’s why speaking in generalities when planning marketing projects can be [...]
Effective design for marketing relies on good composition where all the elements work together. Rounding up all the components for your design is step one in creating marketing materials. [...]
