Your brand is the essence of who you are as a company, organization, team, or community. It determines where you’ve been and where you hope to go. Your brand should [...]
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So far Connie Leinicke has created 187 blog entries.
When producing your company's new product catalog, it's important to think of how you want your catalog to represent your company's branding. In addition to providing the correct content [...]
The new year is a great time to reflect, but an even more important time to analyze. Reviewing your key website analytics should happen every month. But your annual analytics [...]
The days of “click here” for hyperlinks are gone. Sure, they gave us direction on how to use a link back in the day, but continuing to use “click here” [...]
Intriguing visuals, animations, and videos will become more important in your marketing efforts than ever before. To capture the attention of web surfers and online information seekers, you will need [...]
Outdoor sign design is simple, or at least it should look simple. There is certainly a need for creativity, but to be effective it still needs to adhere to basic [...]
Portable trade show booth displays are popular with many companies that have limited floor space at trade shows. Renting a 10 x 10 foot booth, for example, leaves little space [...]
As web users, we see it everyday and we generally ignore it. The acronyms “http” or “https” appear in the browser window with the url, or website name, for all [...]
Today’s online readers merely scan web pages and blogs to find interesting content. No matter how riveting the web copy, visitors aren’t going to read the whole page unless something [...]