How COVID-19 Has Changed the Way We Work
COVID-19 has changed the way we work at Leinicke Group as we have had to implement new methods of communication due to the outbreak of the Coronavirus and the [...]
Why Manufacturers Should Consider Including E-Commerce as Part of Their Websites
When building/updating a manufacturing company's website, the question of including e-commerce capabilities needs serious consideration. Manufacturers that sell their products through a network of retailers are rightfully concerned about protecting [...]
Short Publication Deadline + Multiple Content Formats = On-Time Delivery by Leinicke Group, Inc.
The City of Arnold, Missouri, was the first city in the State of Missouri to be designated as an Age-Friendly Community by the American Association of Retired Persons (AARP) [...]
Branding – Your Company’s Most Powerful Weapon
Your brand is the essence of who you are as a company, organization, team, or community. It determines where you’ve been and where you hope to go. Your brand should [...]
Product Catalog Design Checklist
When producing your company's new product catalog, it's important to think of how you want your catalog to represent your company's branding. In addition to providing the correct content [...]
Key Website Analytics: Which are Important to You?
The new year is a great time to reflect, but an even more important time to analyze. Reviewing your key website analytics should happen every month. But your annual analytics [...]
Don’t Use “Click Here” for Hyperlinks
The days of “click here” for hyperlinks are gone. Sure, they gave us direction on how to use a link back in the day, but continuing to use “click here” [...]
Emphasis on Visuals in 2019 Marketing
Intriguing visuals, animations, and videos will become more important in your marketing efforts than ever before. To capture the attention of web surfers and online information seekers, you will need [...]
Website Planning Checklist
Are you in the beginning stages of planning the design or redesign of your company’s website? It is a daunting task for sure. There are so many details and so [...]
Tips for Effective Outdoor Sign Design
Outdoor sign design is simple, or at least it should look simple. There is certainly a need for creativity, but to be effective it still needs to adhere to basic [...]