Americans purchase nearly 600 million pounds of candy a year for Halloween. A Google search reveals too that an incredible 90 million pounds of chocolate candy is sold during Halloween week alone, taking a strong lead compared to other holidays.
Statista Research reports that in 2020, U.S. consumers planned to spend $2.4 billion on candy for the Halloween season.
Candy companies are reported to rely on the 10-week Halloween period for nearly 14% of their annual $36 billion in U.S. sales. Halloween’s massive candy sales are followed closely only by Christmas and Easter.
But what is the most popular Halloween candy? According to a poll from Monmouth University, more than 36% of Americans say that Reese’s Peanut Butter Cups® are their favorite Halloween treats.
Leinicke Group wants to hear from you! Tell us your favorite treat in our Halloween Candy Poll! Happy voting!
We’ll announce the final results on our social media channels on October 30, so be sure to check back and learn if your Halloween Candy tastes match others!