As an industry leader in fireplace, hearth, and stove products for consumers and professionals, Rutland Products asked Leinicke Group for e-commerce website development services to create a robust web presence that reflects the company’s rebranding and growth initiative.
To accomplish this goal, Leinicke Group created an intuitive, lifestyle-oriented, 130-page, e-commerce website for both online sales as well as to connect customers with its USA and Canadian retailers.
Built on the popular WordPress platform using Woo Commerce functionality, the responsive Rutland.com website features its full line of consumer and professional products along with a store directory of its 6,000+ North American retailers – providing Rutland customers with maximum flexibility to purchase Rutland products.
Since its launch in July 2019, the website’s traffic and online orders have been growing steadily, and online searches for retailers top 5,000 monthly.
Leinicke Group continues to manage and maintain the ongoing e-commerce website development for Rutland Products by adding product information, educational and video content regarding product use, and tips for fireplace and stove maintenance and installation.