Your brand is the essence of who you are as a company, organization, team, or community. It determines where you’ve been and where you hope to go. Your brand should create a dynamic presence for your target audience at every point of contact throughout your engagement with them – be it sales, membership, or routine communication.
Branding begins with your logo and what you want it to say about you. Does your logo emit a sense of strength? A feeling of security? Is it lighthearted and fun? Does it display motion? Are the colors and font(s) conservative? Or bright and less structured? All of these logo elements create the cornerstone of your branding and what people believe you to be.
Once your logo is established, the next step to a successful branding initiative is to support your logo and brand in every aspect of your company. Make sure your website, collateral materials, trade show booth, stationery, traditional print and outdoor advertising, company videos, and social media marketing reflect your logo’s “messaging” voice and echo the brand message of your company. Even logo business apparel and directional signage should be created to support your brand.
Think outside the box and look for nontraditional ways to promote your brand using your logo – trade show or point-of-sale promotional items, event sponsorship opportunities, podcasts, interviews with local broadcast media, and company vehicle graphics can all boost your brand awareness.
Utilizing the above strategies and assembling them in the right combinations to build brand awareness for our clients is what we do at Leinicke Group. It’s our integrated marketing approach for delivering the right message, to the right audience, on the right platform. Contact us at 636-227-4424 to discuss how you need your brand to increase your organization’s growth potential!