The days of “click here” for hyperlinks are gone. Sure, they gave us direction on how to use a link back in the day, but continuing to use “click here” as a link is a mistake, and here’s why.
Hyperlinks are a crucial way to lead or inform our readers. We have grown accustomed to seeing hyperlinks, usually in blue and underlined, as a visual clue. It tells us that this is a destination to more information. And as web users we’re scanners looking for these visual clues.
Click here is too vague.
It would be naive to think that a visitor to a website will read an entire page. The reality is that they’re scanners looking for information. So when a reader visually scans a page, a hyperlink will catch their attention. The important part is how that link reads. Unfortunately “click here” is vague and doesn’t tell where the link will lead and will probably get ignored. People want to know where the link will lead them.
“Click Here to read more about graphic design principles” tells them there is an action to take, but with no description or insight as to content.
A better link might be “Read more about best practices for successful email campaigns on our blog.” This gives them a clear description of where the link will lead and its content.
Click here is not good SEO.
Google and other search engines continually scan and index web pages first looking at page titles, headings, hyperlink text, and keywords. These web crawlers see no value in links named “click here”, but they do value links that use key words such as “Graphic Design Principles for Marketing”.
Using keywords as hyperlinks is not only informative, but each link becomes an additional opportunity to add keywords to your searchable page.