Leinicke Group rebranded Missouri Meerschaum, the world’s oldest manufacturer of corn cob pipes.

Integrating compelling images of a typical users past-time provides an emotional appeal and visual interest. A rich, weathered wood background and bold, slab-serif text graphically convey the company’s 140 year heritage in a contemporary way. The justified headline text adds the kind of structure targeted users can identify with.

A series of new B2B and B2C ads, posters, trade show graphics, website and radio spots were all created for the rebranding.