Leinicke Group created a new identity for Healthcare Fraud Shield, a provider of fraud, waste and abuse detection software for the healthcare industry.

Their new identity utilizes the iconic “shield” in its logo and a series of intensely colorful squares reminiscent of computer data, or pixels. Smooth flowing, diminishing arcs represent the reduction of fraud.

Leinicke Group rebranded Missouri Meerschaum, the world’s oldest manufacturer of corn cob pipes.

Integrating compelling images of a typical users past-time provides an emotional appeal and visual interest. A rich, weathered wood background and bold, slab-serif text graphically convey the company’s 140 year heritage in a contemporary way. The justified headline text adds the kind of structure targeted users can identify with.

A series of new B2B and B2C ads, posters, trade show graphics, website and radio spots were all created for the rebranding.

The green tree frog was the hero of the “green initiative” for Little Tikes Commercial. We announced their commitment to a safer and healthier environment with the “it’s easy being green” concept. The little fella appeared in ads, brochures, trade show panels, t-shirts and pin-on buttons that gained attention because the image of the tree frog had blinking red lights for eyes!

When customer research showed that FastLane Convenience Store’s clientele LOVED to bass fish, Leinicke Group started Haulin’ Bass to develop a fun new sales promotion centered around the sport. The promotion, called the Haulin’ Bass Sweepstakes, integrates multiple marketing channels, including heavy point-of-sale merchandising, radio, newspaper and outdoor. The Haulin’ Bass Sweepstakes is designed to encourage repeat customer traffic by offering a sweepstakes entry for a free bass boat-along with a free coffee or fountain drink-to those who complete their “fishing permits” with six stamps (one stamp per visit). The promotion features live radio remotes at FastLane locations with 101 ESPN’s show…you guessed it…The Fast Lane…featuring Randy Karraker, Bob Ramsey and former Ram and Super Bowl champion D’Marco Farr.

Leinicke Group recently created the Energizer Lighting Products catalog, a B2B publication that serves as a primary lighting sales tool. A heavy dose of product and background photography were used to create a 44 page, perfect bound catalog. A high-tech appearance throughout the publication reflects the advanced design of innovative products aimed at the tactical, contractor and outdoorsman markets. Products and descriptive copy are protected from elaborate backgrounds by bounding boxes.

Retail boxes highlight the campaign for Extreme Isolation Headphones. Extreme colors and contemporary graphics give the product high visibility on the competitive retail shelf. Consistency in styling strengthen the branded look with supporting brochures, window clings, trade show graphics and website.

Unlimited Car Washes? You bet! Leinicke Group created the Keep It Clean and Keep It Clean Express promotions for Country Club Carwash. For a monthly fee you can drive your vehicle through any of their 5 locations as many times as you want. The integrated promotion includes a logo, pumptopper ads, in-store displays, brochure, and three 15-second television commercials.

Leinicke Group worked with ITW Dymon to rebrand its commercial line of SCRUBS® Wipes cleaning towels. A consistent packaging theme for the product line was also reflected in the SCRUBS® Wipes product brochure, targeted market brochures, and ITW Dymon’s annual advertising campaign.