Leinicke Group recently created a three-part direct mail program for UniGroup Worldwide UTS, the international moving division of UniGroup, Inc. The “On Track, On Time, On Budget” theme describes the benefits of the global GPS move tracking services provided at their web portal. The focus is to drive recipients to the web site, exposing them to all the strategic benefits available.

The theme is reinforced on the mailing boxes as well as the informational inserts, which are targeted to mainly female human resource directors. The company logo is imprinted on all desktop promotional items.

The green tree frog was the hero of the “green initiative” for Little Tikes Commercial. We announced their commitment to a safer and healthier environment with the “it’s easy being green” concept. The little fella appeared in ads, brochures, trade show panels, t-shirts and pin-on buttons that gained attention because the image of the tree frog had blinking red lights for eyes!

When customer research showed that FastLane Convenience Store’s clientele LOVED to bass fish, Leinicke Group started Haulin’ Bass to develop a fun new sales promotion centered around the sport. The promotion, called the Haulin’ Bass Sweepstakes, integrates multiple marketing channels, including heavy point-of-sale merchandising, radio, newspaper and outdoor. The Haulin’ Bass Sweepstakes is designed to encourage repeat customer traffic by offering a sweepstakes entry for a free bass boat-along with a free coffee or fountain drink-to those who complete their “fishing permits” with six stamps (one stamp per visit). The promotion features live radio remotes at FastLane locations with 101 ESPN’s show…you guessed it…The Fast Lane…featuring Randy Karraker, Bob Ramsey and former Ram and Super Bowl champion D’Marco Farr.

Leinicke Group recently created the Energizer Lighting Products catalog, a B2B publication that serves as a primary lighting sales tool. A heavy dose of product and background photography were used to create a 44 page, perfect bound catalog. A high-tech appearance throughout the publication reflects the advanced design of innovative products aimed at the tactical, contractor and outdoorsman markets. Products and descriptive copy are protected from elaborate backgrounds by bounding boxes.

Retail boxes highlight the campaign for Extreme Isolation Headphones. Extreme colors and contemporary graphics give the product high visibility on the competitive retail shelf. Consistency in styling strengthen the branded look with supporting brochures, window clings, trade show graphics and website.

Unlimited Car Washes? You bet! Leinicke Group created the Keep It Clean and Keep It Clean Express promotions for Country Club Carwash. For a monthly fee you can drive your vehicle through any of their 5 locations as many times as you want. The integrated promotion includes a logo, pumptopper ads, in-store displays, brochure, and three 15-second television commercials.

Who’s not intrigued by a message in a bottle…with a treasure map inside? That’s the show theme Leinicke Group created for Sysco FoodService. The uniquely packaged invitation for Sysco’s Treasure Island program arrived rolled up as a message in a bottle that’s partially filled with white sand and sea shells. Matching scratch-off game pieces and other merchandising share the themed graphics.

Leinicke Group worked with ITW Dymon to rebrand its commercial line of SCRUBS® Wipes cleaning towels. A consistent packaging theme for the product line was also reflected in the SCRUBS® Wipes product brochure, targeted market brochures, and ITW Dymon’s annual advertising campaign.