An elaborate invitation proved to be an effective tool to increase attendance at SYSCO’s 2010 Fall Food Show. The “green” theme Let’s Grow Together was punctuated with a planter, soil and seeds that come inside the box. The intricate die-cut box served as the invitation with show information printed on the inside.

An “All Access Pass” was created for an evening at the Kuna Classic Food and Auto Show held at the Kemp Auto Museum.

Once removed from the lanyard and unfolded, the four-color pass contained the visitor’s registration card, agenda, trivia game piece, beverage coupons, and “Kuna Cash” – all of which perfed off into separate pieces.