The internet is full of choices and different technology. As designers we’re forced to think about the different display devices, and how our websites will be viewed on these different devices. In recent years iOS, Android, Windows, and Blackberry devices have sprung up from every direction. iPads, Android tablets, Windows phones…the internet landscape is changing. At Leinicke Group we feel it is important to offer the user a mobile friendly version of your site. Utilizing javascript and mobile detection can be a great way to change the format of your website design according to what device the user is viewing from. Mobile devices are great, but they do have their limitations. It’s important to give the user a fast loading website which won’t eat up their data plan and that will display properly on a smaller screen. If your interested in a mobile website so that you can give your user the best experience, just let us know!

Leinicke Group recently performed a website facelift to goophandcleaner.com. Goop’s lead-in headline “The Trusted Brand for Generations” establishes trust and reliability for the company that pioneered the industry over 60 years ago.

The home page slide show emphasizes other popular uses for the multipurpose hand cleaner “Around the house, in the garage, on your pets.” A complete line of products and their descriptions help distributors, as well as consumers, search for the right product.

Every publication has mechanical ad specifications due to the fact that the publications run on high-speed web presses that have certain print limitations.

For instance, there will be a minimum text size (probably around 7 point) and minimum text size that will successfully reverse (maybe 10 point.) Other considerations that will help your ad to print correctly:

Color density
Max of 300% is common.
For example, a color panel of 100c, 100m, 60y and 100k = 360% will have too much ink coverage and will not absorb into the paper and simply smear across the sheet.

Tint Screens
Text of 12 point size or smaller should be built of solid color and not of tint screens which will appear blurry.

Rich Black
Build a “rich black” of 30c, 30m, 30y and 100k for good coverage to ensure your solid black doesn’t look washed out.

Safe Zone
Keep all critical imagery, text, and logos about 1/2 inch in from the magazine’s trim to avoid undesirable effects.

Always review the publication’s ad specs prior to layout for best print results.