Confused by all the different image and graphic file extensions you receive? And even more confused by when and where to use them, and which to use for what? Here are a few common extensions and their suggested uses:
.AI – (Adobe Illustrator) This vector file is perfect for logos and graphics, is the preferred file format by graphic designers, and can be infinitely scaled without loss of quality. Include .AI files in high-resolution documents for printing.
.EPS – An Encapsulated Postscript is a file that has been designed to produce high-resolution graphics for print. These can be either an Adobe Illustrator vector file or an Adobe Photoshop image with a contoured edge.
.JPEG – (Joint Photographic Experts Group) A JPEG, or JPG, is a versatile compressed photo format used when you need to keep the file size small. Appropriate for use in placing in Word docs, Powerpoint files, office documents, and websites.
.PSD (Photoshop Document) or .TIFF (Tagged Image File Format) – These are generally large photo files to be placed in documents for high-resolution output or printing.
.PNG – (Portable Network Graphics) Use PNG when you need smaller file sizes with no loss in quality. PNG are graphic files usually used in websites.
.GIF (Graphics Interchange Format) – These can be used as simple graphics with limited colors commonly used in websites.
.PDF – (Portable Document Format File) A universal, cross-platform file format for viewing documents and art. This is a great format for sharing documents, page layouts, and proofs.
For a more in-depth explanation about image and graphic file extensions, check out How And When To Use Different Types of Image Files.