Video marketing is a powerful way to reach customers. The explosion of video online has allowed businesses to get in front of customers like never before.
Integrating video into the marketing effort expands customer reach and allows a company to dynamically:
• tell its story,
• promote a product or service,
• demonstrate a product or process,
• present training videos, and
• share testimonials.
YouTube, the world’s second largest search engine, receives 1 billion unique visitors every month. That’s a lot of video exposure!
But it’s not only YouTube. Videos are plentiful on all social media platforms. In fact, Facebook now claims 8 billion average daily video views from 500 million users.
Videos are effective because they stand out visually and provide visitors with an immediate glimpse of their message.
Increase Conversion Rates
Video embedded on a company home page can increase conversion rates by 20%. And speaking of exposure, according to Forbes Insight, 59% of senior executives would rather watch a video than read text.
Videos are measurable. That makes this marketing component even more valuable with analytic data and insights on how viewers engage with your video, including number of views, duration of views, and device used.
Online Video By the Numbers
• 85% Number of visitors who are more likely to buy product after watching a video.
B2B and B2C marketers both say video is in the top 3 most effective social media marketing tactics.
• 18-34 and 18-49 year-olds Age groups that YouTube reaches, more than any cable network in the U.S.
• 40% Increase in people watching YouTube per day since March 2014.
Currently, online traffic viewing videos is a whopping 70%. Numbers like that make it hard to ignore a video marketing plan. Of all internet traffic online, the estimated percentage viewing video:
With more than 1 billion unique users visiting YouTube each month, isn’t it time to put the power of video marketing to work for you?